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Coign Consulting

Cutting edge Logistics & Supply chain Consulting

Coign Consulting was established in the year 2005 by Arif A. Siddiqui with an objective to provide advisory services to the 3PL companies & the industry for developing distribution models, warehousing and transhipment infrastructure and internal process flows & layouts.
Coign, the word depicts a center stone that holds the balance of any structure. Alternatively, Coign also represents a vantage point, a perspective angle that gives maximum viewpoint advantage, ultimately drawing a clear picture of any situation or requirement.

Our corporate logo explains two qualities our actions would reflect, in turn as a consistent benefit for our clients.
The composite arrow structure points out at the direction of growth, as any consulting approach has the only objective to take its clients' objectives higher.
As a shape, triangle gives a more broader view and holds three sides of vision. So, the result is a better viewpoint to strategise better.  



Our Cause (Objectives) are addressed by delivering advise on the basis of our working experiences and on-ground understanding of the dynamics and interplays between local psychologies, geography, regulatory policies, availability of infrastructure, human skills, customer expectations, company strategy/commitment, evolving technologies and changing business environment.

  • To improve the overall Logistics and Supply chain landscape in the country and bringing about efficiency in process, planning, setup and operations.
  • To develop service providers and vendors so as to cope up with emerging international requirements and standards.
  • To facilitate the use of new technologies, equipment and resources for optimising capacities, productivity, costs and information availability.
  • Raising the Quality bar and creating a level playing field for all.
  • To sensitise the governing authorities on the key role they play in terms of regulatory policies and infrastructure to improve the Supply chain efficiency which has a strong bearing on the GDP of our country.
  • To bring in global experience and effectively use it in our operations.
  • To bring about strategic alliances and joint ventures for industry facilitating growth by global practices and India market opportunities.
  • To provide education in Supply chain management and Logistics operations



Our Supply chain, Logistics and Distribution domain expertise renders across Industry. The service sector including 3rd Party Logistics (3PL) service providers, Clearing & Forwarding Agents (CFA), Time Definite Express Transporters and Distribution companies, and manufacturing sectors including Hi-tech, Pharmaceutical, Consumer Durables, e-Commerce, Modern Retail, FMCG, Ready Made Garments, etc.

Our Consulting Experience

  • Business Management Consulting
    Over 40 prestigious Business Management Consulting assignments including process documentation and training.
  • Design & Layouts
    Conceptualised the design of over 12.5 million Square Feet of Best – In – Class warehouse buildings, which include over 510 + acres in the category of Logistics Parks, Mother Warehouses, Regional Distribution Centres and City Distribution Centres for rapid fulfilment.
  • Material Storage System
    Over 2 lakh Heavy Duty Racking System ranging from very narrow aisle for a large category of materials, Multi-Tier Shelving Systems (Up to 5 levels) for various eCommerce and manufacturing companies, long span shelving and drive thru racking systems.
  • Automation
    Designed and implemented Intra-Warehouse Automation including conveying systems for activities like Picking, Packing and Kitting.
  • Strategy
    Developed India growth business, penetration, network, asset and sales organisation development strategies.

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Founder's Profile



Mr. Arif Azal Siddiqui

With Overall 29 years of in-depth hands-on experience in Sales, Warehouse Operations & Management and Business Management of which 22 years in the - Supply Chain/ Contract Logistics services industry. Served for 13 years with AFL Logistics (Now FedEx) of which 5 years as Country Business Head for the Logistics and Supply Chain Solutions Business till 2005.

He Founded Coign Consulting in 2005, to provide Logistics & SCM advisory and Infrastructure Design Consultancy service. Advices leading 3rd Party Contract Logistics companies, Manufacturing companies, Trading & Distribution firms, e-Commerce companies and Warehousing & Logistics infrastructure developers.

He has conceptualised and designed Supply Chain solutions and distribution networks for leading Indian and Multinational brands.


1995 Part of the strategy development team for conceptualising and developing the Contract Logistics (CL) business in India.
1996 Upgraded the HUB and SPOKE model for the Express Transportation business
2000 Developed a comprehensive Contract Logistics Solutions model
2001 Built a world-class 3PL ERP system including WMS, TMS & CRM.
2003 Created world-class warehousing infrastructure of over One Million square feet in 50+ locations in India.
2006 Designed the first 3rd Party Integrated Logistics Park with multiple temperature facilities storage in Panvel.
2009 Designed the first Network of Private Agri-Logistics Parks in Rajasthan and Gujarat. This includes Cold storages for Potato and Coriander.


  • Has been a faculty at SP Jain Institute of Management – Singapore and Dubai Campus
  • Has been a visiting Faculty at Institute of Supply Chain Management. IIM-A, ISB HYD, Grate Lakes Chennai
  • Member of CII Institute of Logistics – Warehouse Certification Committee.
  • Member of CII National Advisory Council
  • Member of CII Skill Development Council
  • Member of Council of SCM Professionals. (CSCMP)

I. Master-Planning and Designing: Logistic Parks

Infrastructure development is a critical enabler to economic growth. Although the urgency to develop India’s logistics infrastructure has been realised in the past decade, that task at hand is daunting. India’s logistics infrastructure is insufficient, ill-equipped and ill-designed to support the expected growth rates of 7 to 8 percent over the next decade. Getting it right, however, is an exacting business, particularly when the designer is under pressure to keep costs down by making the correct initial choices, while at the same time having to remain aware that the building must have sufficient built-in-flexibility to allow for the economic or technical changes that will inevitably come along during its lifetime.

We at Coign Consulting have the right experience and credentials to assist you in designing and building logistics infrastructure, especially modern warehouses and cold storage assets.
We also have immense experience in automating and mechanising warehouses which improve productivity and reduce inefficiencies & turnaround times.
Our team has a good grasp on various industries like Pharmaceutical, High-Tech, Food, Retail, Consumer Goods, Chemical, Engineering Spares, Fashion and e-Commerce.
We take responsibility for the master plan and design keeping India in mind.
Coign has a rich and varied experience in designing Logistic parks. We have done projects ranging in size from 6 Lakhs square feet to 24 Lakhs square feet in various parts of the country.

Our Clients chose Coign keeping in mind our designs and knowledge of how a logistic park should be laid out and the in-depth functional & process understanding which ensures that the logistic park is efficient and environment friendly.
Our USP is a detailed usage of space available for construction. We ensure that there are adequate facilities like truck terminals, proper docking platforms, proper clearances, estate roads, hygiene facilities and unilateral flow of traffic with no traffic congestions. Our designs are Integrated to the business operated by the occupiers. This ensures that the Warehouses and the Logistics Park are best in class and Audit-Clear.

  • Pre design study – Analyse the throughputs of vehicles and people. Understand the business's eco system which includes the proposed intent of development.
  • Conceptualisation of the layout, providing facility specifications for optimising productivity and efficiency of the building(s) (warehouses) based on understanding of Supply Chain requirements, warehousing & transportation processes and operations.
  • Preparing master layouts for the project. This includes warehouse and support building outlines and estate road paths.
  • Providing architectural and engineering design services.

  • Improved efficiency and productivity.
  • Logistics infrastructure which allows the customer to expand and have scalable operations without having to make huge investments for change.
  • We help you answer the following:
  • Type of warehouses to build?
  • Where it should be located?
  • What should be the shape and size proportions?
  • What proportion of loading docks / doors related to floor area?
  • What should be the ratio of office space?
  • What is the long term development strategy?
  • What should be the specifications (Building Elements) of the warehouses?
  • What should be the type of floor and what construction system should be used?
  • What will be the estimated cost?


II. Intra warehouse Layout and Fit-out Planning

Coign’s rich working experience in executing Supply Chain Solutions at the warehouse level, including specifying warehouse buildings, planning layouts and fit-outs, warehouse operations, automation, transport vehicle interface, understanding of the level of skills and general practices across all regions in the country, blended with a global exposure, helps in churning the optimum specifications and design, which is long term ensures Scalability, Process flexibility and Integrity.

  • Pre design study – Analyse As-Is process, process data, study the SKU profile, volume & weight analysis.
  • Define processes to be executed.
  • Design the warehouse layout including warehouse office and support services.
  • Recommend the storage mix design and material handling equipment mix.
  • Equipment Analysis – Analysing the mechanisation and automation requirements to support the processes.
  • Signage requirement analysis – On the basis of flows of man and material, list the directional, instructional and warning signage for the project.
  • Provide inputs for design of lighting layout, electrical design, CCTV and access control systems.
  • Recommending secure flows for man and material movement.

  • Smooth flow of man and material leading to increase in productivity and efficiency.
  • Integration of Material Storage Equipment (MSE) ensuring perfect fit avoiding loss of space and increasing capacity utilisation.
  • Comprehensive consideration of flows, structures, efficient routes; reducing turnaround times.


III. Infrastructure specifications and sourcing

As our designs are integrated to the intended use of the warehouse and its processes, building are unique designs with respect to column grids, heights and various operating structures. It is imperative to specify critical design basis for architectural, structural and service considerations.

These specifications include building equipment and furniture forming a part of the inward storage, outward and all intermediary procedures inside the warehouse.
This facilitates the tight integration of the infrastructure to the process executed inside it.
The specifications help in clear identification of equipment that is to be used and helps in quick and appropriate sourcing.

    Providing user based functional, dimensional and technical specifications for

  • Pre Engineered Building (PEB)
  • Material storage solutions (MSS)
  • Material handling equipment (MHE)
  • Dock automation solutions
  • Building insulation solutions
  • Process furniture design and specifications
  • Automation and mechanisation solutions

    Creating an equipment specification document on the basis of functional and technical requirement of the client.

  • Conducting the pre-bid process
  • Preparing Tenders / RFQ documents
  • Undertaking technical and commercial analysis of vendor response
  • Rating, grading and recommending vendors
  • Conducting installation audits
  • Certifying compliance and completion

  • Purchasing the right equipment in the right quantities and at the right time.
  • Delivering a high performance building by smoothening flow of vehicles, material and man.
  • Specifications aligned to human considerations, improving productivity and good working environment.
  • Ergonomically designed process furniture increasing productivity.
  • Comprehensive functional and technical specifications leading to higher ROI.
  • Technical and Commercial analysis for quick decision making.


IV. Warehouse Network Planning

The function of the network is to ensure that the customer needs are met at the budgeted cost of meeting customer needs. It is important to evaluate the impact on customer service and costs as it compares different distribution options. The customer needs are met influencing your customer’s revenue which along with the cost decides the profitability of the delivery network.

The distribution network on one hand is influenced by key measures of customer service such as response time, product variety, availability, time to market and return ability, to name a few. Whereas, on the other hand it can affect costs related to inventories, transportation, facilities and also impact the customer service levels.

Coign consulting with its rich on field experience can advise you with the following solutions: Suggesting where to have a warehouse for various levels of Distribution in the supply chain operations based on Logistics efficiencies – Network Planning & City Location Planning.

  • Pre-strategy study
  • Location identification
  • Comparative analysis between locations
  • Rating, grading and identification of location(s)

  • Strategic locations for reducing inventory, faster time to market, optimising freight cost and carrying costs.
  • Improving order fulfilment rate.
  • Better network connectivity between warehouses.
  • Hassle free distribution operations.


V. Pre-Occupation Site Audit

The Pre-Occupation Site Audit is advised as a best practice before occupying a warehouse for use. This service was introduced after understanding the plight of occupiers / tenants with respect to the misfit of the infrastructure to the process executed within the warehouse.
Many warehouse buildings / complexes continue to remain unfit for use as they do not provide the necessary infrastructure which includes a proper connectivity from the main road, guarded entrances, appropriate estate road widths catering to the required turning radii of the vehicles, sufficient docking yard widths, basic and utilities, human hygiene facilities, building with appropriate column grids, and various elements that are required for fit-out equipment and gadgets that are becoming mandatory to the operations of a modern day warehouse.

On the basis of specific customer warehouse operations, a pre-occupation site audit check list is prepared covering the above and more elements for evaluating the short listed sites presented by the property agents.
This audit helps customers in taking an informed decision on the type of infrastructure hired by them. Additionally, POSA also helps in creating a list of technical deliverables by the prospective landlord before the warehouse is occupied.

    Preparing of compliance checklist for infrastructure, facilities and amenities on the basis of client operations, functional requirements and warehouse hierarchy in the chain, which includes the following –

  • Geographical positioning
  • Approvals and certification
  • Compatibility of building specifications to process
  • External accessibility & yard size
  • Entrance & traffic management
  • Services evaluation
  • Flooring analysis

  • Hiring the warehouse in the right location facilitating order fulfilment at better rates.
  • Hiring the right warehouse for the required functions, processes and human considerations.
  • Hiring a warehouse with the right facilities and amenities.
  • Reduction in capital expenditure by the occupier on account of expenses which otherwise are to the account of the landlord.
  • Reduction in repair and maintenance expenses.
  • Less downtime of equipment and infrastructure.
  • Pre-Occupation Technical assessment of critical parameters.


VI. Process Automation

The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the inefficiency. Bill Gates It is imperative to put in the right processes and weed out all the inefficiencies before initiating its automation. More often than not we tend to confuse automation with mechanisation. Most of the warehouses equipment related to lift, shift and move operations come under the category of mechanisation. In only a few distribution centres where all or part of these activities are done using Artificial Intelligence can claim to be automated. Critical and detailed analysis of functions, processes and their interplay in relation to the desired outputs (quantity, quality and accuracy) determines the need of automating a process or a function. We at Coign Consulting facilitate this analysis.

  • Evaluating processes for possible automation
  • Conceptualize the layout design for various categories of automation
  • Layout design for conveying, sorting & merging systems
  • Furniture Design – Receiving, quality check, sorting, packing and consolidation stations, etc.

    Automated warehousing applied to part or all of a distribution centre operation can provide a wide range of benefits including:

  • Space savings
  • Lower building costs
  • Higher capacity utilisation
  • Improved productivity with higher accuracy
  • Efficient material flow
  • Less human intervention
  • Safer operations
  • Reductions in inventory
  • Increased reliability
  • Reduced running cost
  • Better ROI


VII. Warehouse Operations Process Consulting and Documentation

The objective of processes is to lead to standardisation and discipline. Alongside the processes are actions related to data capture, system actions, recording of information that is used by transaction managers to review on-ground process executors. Also documented processes ensure that all internal and customer defined processes are followed to exacting standards which results in consistency and improved performance. Logistics firms would have to develop 2 levels of process while execution transaction: The standard process followed irrespective of customers instructions. The second will be Standard Operation Procedure (SOP) stipulated by the customer for executing some specific process seldom for transaction management and more often for reporting.

  • Warehouse operations process audit
  • Transport operations process audit
  • Process gap analysis
  • Process documentation

  • No operational ambiguity
  • Well documented processes can act as training material for new hires.
  • Documented processes can be used by the marketing and sales teams to understand the organisations capabilities which empowers them to offer the right solutions to the clients which the organisation can deliver.
  • Easier to analyse when management wants to understand the knowledge that was used to design the process. This also helps the management to decide if the process is relevant in the environment they are operating in.
  • Helps in comparing processes with its previous iterations to gauge changes in performance over a period of time.


VIII. Strategy Consulting

With the rapidly changing supply chain environment the obstacles that continue to pose challenge to Supply Chain managers are:

  • Increasing variety of products
  • Decreasing product life cycles
  • Increasingly demanding customers
  • Fragmentation of supply chain ownership
  • Globalisation
  • Difficulty in executing new strategies

It is important to understand the impact of the above obstacles because they are critical to a company’s ability to reap the maximum profitability from its supply chain. Supply chain strategies are primarily influenced by the key drivers which include:

  • Facilities Network
  • Inventory
  • Transportation
  • Information
  • Sourcing of Service Providers

Coign Consulting works together to integrate and align the elements of Supply Chain Strategy with the Competitive / Business Strategy. For LSPs an effective business strategy has become extremely important in the recent past as supply chain efficiency or the lack of it, is a heavy cost for Logistics Service Providers. Positioning of your service and targeting the right customers is a real challenge. Yield and realization of price for the Infrastructure, resources and processes you execute can be difficult if your strategy and business plan does not align with your customer category and his objective. Coign Consulting helps you with your business strategy to improve and streamline your business and operations plans. We can efficiently help you form a business plan and strategy which defines your targets and growth path towards more profitability. In this view Coign Consulting can advise you on several levels when you want to build or review your strategies.

  • Development of Business Strategy for Logistics and Supply Chain Services companies.
  • Asset development strategy.
  • Growth strategy
  • Network strategy
  • Strategic intervention
  • Market Penetration

  • Vision alignment
  • Implementation of Road Map
  • Capital expenditure estimations
  • Efficient distribution network


Key Achievements




Case Studies









Get in touch with Us
  • Address: 313, Gemstar Commercial Complex, Ramchandra Lane Extension, Off Link Road, Malad (W), Mumbai-64.
  • Phone: 022 6725 1640
  • Email:
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Latest News and Updates

Coign Consulting signs up as Supply Chain Consulting Partner of India Logistics Expo and India Supply Chain Summit.

'Make in India Week' by Shri Narendra Modi ( Prime Minister ) invites Mr.Arif Siddiqui, Director of Coign Consulting.

Arif Siddiqui, Founder & CEO of Coign Consulting talks about "Pre Occupation Site Audit - The Next Best Practice" -SCM PRO.

Arif Siddiqui, Founder & CEO The power of integration and need for caliberation.

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Awarded as the Best Supply Chain Consultant in India in the year 2015 by Supply Chain Management Professionals.
"Coign Consulting has been awarded an NSIC-CRISIL rating of MSE-3. The rating MSE-3 indicates "Good credit worthiness in relation to other MSE's".

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Mother Warehouse for South India distribution [1.8 Lakhs Sq. Feet. of built up area

Overview is a leading eCommerce company in the field of baby care and related products. They supply to a wide variety of entities; from owned retail outlets to various institutions. Prior to starting operations in Bengaluru, they were servicing pan India requirements through their large mother distribution centre in Pune, Maharashtra.

Business Challenge

The values we added

Insight views of the facility-3D View.

Founder Director, Coign Consulting

The power of integration and need for caliberation

Logistics costs to the economy are variously estimated at around 9 per cent of GDP for the United States, 11 per cent for Japan, 12 per cent for France and Korea, and 18 per cent for China. Cost estimates for India do not appear to be as robustly calculated, and various studies have provided a range of 12 to 15 per cent of GDP. The high level of coordination required between the many fragmented and specialized participants in the logistics industry in India is sometimes cited as a cause for the relatively high proportion of logistics expenditure in GDP. In one panel study, it is noted that a 0.5 per cent decrease in logistics costs (relative to GDP) leads to a 2 per cent increase in trade and a 40 per cent increase in the range of products that are exported out of a country.

The current state of the logistics sector in India can be crudely characterized as largely unsophisticated, lacking in organization, somewhat neglected by policy, and hamstrung by a shortage in skills. This has manifested in inefficiencies of the sector.

The logistics firms are moving from a traditional setup to the integration of IT and technology to their operations. The industry as a whole is moving to the positon where they (dream to) provide end to end supply chain solutions to their customers.

The competition to the organized players is from the unorganized markets. The market, as a whole, is highly fragmented and dominated by local logistics service providers.

Due to Government policies with respect to Infrastructure development, FDI in logistics and the implementation of GST, it is estimated that the Logistics cost will be reduced by 20% in the next 4 to 5 years.

The analysts forecasted that the Third-party Logistics market in India will grow at a CAGR of 13 to 15% over the period 2014-2018 and will be worth US$ 270 billion by 2020.

The industry has generated employment for 45 million people in the country in comparison with the IT and ITeS sector which employs approximately 4.3 million people

Key Drivers to India’s Economic growth and Infrastructure spending are -

Customerswill demand 3PLs to complement their warehousing capabilities with national distribution capabilities and “integrated” services will become important for differentiation.

Many companies will face a situation of Increasing customer demands exceeding own capabilities & service range

The Challenge though will be to get -

Regional and National distribution capabilities will gain prominence.

Acquisition of small and medium transportation companies will happen.

Choices will be between Traditional transportation models like –

3PLs Hub and spoke model

Large fleet ownership

And emerging models like -

We are yet to test the scalability of some of these emerging new-age full-truck-load models and to what extent they address the challenges faced by traditional players

The biggest challenges impeding scale up of organized players in India are-

Looking at GST and its implications on the supply chain strategies

The whole logistic environment will change dramatically – trans boarder distribution capabilities will become key.

There is another phenomenon which is rapidly changing the logistics landscape. This phenomenon is the penetration of ‘technological innovation’ in almost all areas of logistics. 

Technology impacts businesses looking to condense the supply chain waste of time and resources, bringing in efficiency in road transportation, rural delivery, logistic infrastructure or the urban first and last mile delivery scheduling. Almost all areas of logistics has technology impacting the ‘business as usual’ — compelling businesses to gear up and get prepared to embrace these changes.

Moreover, in anticipation of the rollout of GST, significant re-organization of warehousing space in India is in progress. Large hubs are being developed in key areas, coupled with smaller spoke warehouses nearer to production and consumption centers. This re-organization is leading to significant investment in modern warehousing coupled with transshipment infrastructure and technology to manage them. Technology used in the warehouses varies from warehouse management systems to warehouse automation and control systems. The expansion of e-commerce around the world has been driving change in fulfillment requirements, which requires greater speed and responsiveness compared to traditional replenishment methods.

Customers today are increasingly using multiple channels to buy products, ranging from retail stores to e-commerce platforms. Thus, growing complexity and dynamism of supply chains require increasingly advanced Information Technology solutions.

With such changing and evolving logistics opportunities, I see a huge scope for 3PLs to develop in-house logistics and distribution capabilities in India.

New markets like Cold Chain, Chemical Storage, Hazardous Material Stores and Pharmaceuticals storage are good areas to evaluate and quickly build capabilities for.

In this today’s world of rapidly changing landscape in collaborative, cost centric and digital supply chain management. Cross-sector best practice to cut costs whilst meeting customer expectations with the focus on collaboration and digitization.

It is going to be about advanced analytics and machine learning!

Of all the technological advances improving daily life, advanced analytics and machine learning in supply chain has perhaps flown under the radar a little – outside of technology circles at least. Most people remain blissfully unaware that sophisticated machine learning algorithms are working behind the scenes of many consumer technologies that most people know and use every day.

It is an exciting time to be a Supply Chain professional. The very technologies that are driving so much of complexity are also providing a new set of tools to increase awareness of what is happening in the value chain and improve our ability to respond. We have seen how Digitization of the Supply Chain allows for increased responsiveness. We see a deeper, more customer centric approach driven by predictive analytics. We continue to see the global supply chain transformation into a strategically leveraged network of local supply chains. The new set of skills required for the next generation of Supply chain leaders and operations teams are slowly emerging by the virtue of their integration to the new environment.

The Supply Chain sector is positive and awaits the opportunities emerging out of the government policies with respect to Make in India, 100% FDI in various sectors of Manufacturing & Service, Skill India development initiatives and encouraging the youth through the Start-up India policies. Implementation of GST, recognition of the logistics sector as an industry, proper zoning of the land for transport and logistics hubs at strategic nodal points across the country will remove the impediments that come in the way of the growth of this sector.

Private Investments in modern logistics park to build efficient and effective infrastructure aligned to the processes and functions of our distribution centers is the next wave. This wave will clear the path for automation as Smart Facilities / buildings will develop, integrating green building concepts for sustainability as in considering the environment and the human, with man material flows and machine paths in mind.

We now enter into the Second machine age, Piles to Pallets, Pallets to boxes, Boxes to Pieces, Pieces to eaches and now eaches re-packed, couple by “I want it now” attitude are creating huge challenges. The introduction of disruptive technologies, digitization, smart machines, robotics are changing the way we do things. The convergence of Smart machines and algorithmic business machines doing business processes are thoughts to dive in.

Capacity optimization, speed and efficiency have taken the center stage. With the increasing growth in transaction volumes and diversity in the chain, it is imperative for companies to be continuously innovative while remaining lean.

Recent years have seen a global shift towards e-Commerce, with India being no exception. The country has seen remarkable growth in online retail activity, supported by rising internet penetration, the immergence of numerous payment options, better value products, increasing confidence in online payment processes and evolving consumer perceptions. As a result, the e-Commerce industry in India is estimated to be around USD 22 Billion and is forecast to develop into USD 100 Billion by year 2020. This is providing opportunities for investors, consumers, developers and logistics players alike.

It is therefore imperative to calibrate all that we have created or invested in such that we maximise the out put, increase productivity which is a product of efficiency and effectiveness.

With changing environment, Key Performance Indicator also need to be augmented. The challenge is to come up with new SLAs that well help view the services and business from a new perspective and to define & implement a robust performance measurement and analytics system so as to take corrective action and continuously raise the service level bar.

The Use of modern transportation models, optimum path routing and develop warehouse operation competency and competitiveness with focus on velocity, safety & accuracy will be the key differentiator.

Networks and transportation hubs & distribution centres footprints need to be calibrated to perform in a synchronised manner.

Development and calibration of Information technologies to drive competitiveness continues to remain a key & critical success factor in the Supply Chain operations and the overall eco-system.

Businesses have started recognising the importance of Optimum layouts, streamlining processes, identifying the right automation and mechanisation systems, aligning infrastructure to the processes and throughputs that need to pass through the infrastructure.

This will help in developing competencies and capabilities in operating complex SOP’s, understanding and use of technology by professionals and promote continuous measurement and improvement in all the links of the chain.

With growth in outsourcing warehousing operations and distribution management through 3PL’s the calibration process will help in transforming the 3PL’s from generalists to specialists and will open new avenues in industries.

Calibration will involve taking a holistic and comprehensive view to integrate and deliver optimum productivity, increased accuracy, enhanced efficiency and high impact effectiveness; which will create benchmarking standards in the distribution processes in particular and industry at large.

Together, lets create the New Wave.

Thank you.

Coign Consulting is a Supply Chain Infrastructure, Warehouse Masterplanners and Intra-Logistics layout design company with its offices in India and UAE.