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FirstCry

Project Overview

Firstcry is a leading eCommerce platform specialising in pre-natal and post-natal baby care products. It aims to expand its footprint in South India by establishing a fulfilment centre in Bengaluru, Karnataka. The facility was designed to cater to a diverse client base, including owned retail outlets, institutions, and distribution partners.

Business Challenges

  • Identify the ideal storage system to optimally accommodate more than 2 lakh SKUs in their respective volumes.
  • Implement efficient picking, sorting, consolidation, and dispatch methods to accelerate order fulfilment.
  • Ensure the processes are adaptable to WMS implementation.
  • Identify the optimal mix of human efforts and mechanisation to complement the fast-paced nature.
  • Integrate ways to improve safety measures in the distribution centre.

Our Solutions

  1. Designed a unidirectional flow for seamless movement of personnel and materials.
  2. Implemented a scalable multi-tier storage system to maximise the cube capacity of the distribution centre.
  3. Enhanced operational efficiency through automation, reducing manual intervention and increasing capacity to service more stores:
    • Barcode readers during picking – Minimised strain and fatigue.
    • Separate conveyors for single-order and multi-order SKU vertical movement – Improved order processing speed.
    • Put-to-light systems for destination or store-specific sorting – Ensured precise store-wise packing.
    • Lightweight handheld packing slip printers – Made labelling effortless.
  4. Seamlessly integrated the physical workflows with the Warehouse Management System (WMS).
  5. Enhanced productivity with ergonomic trolleys, durable checking and packing stations, optimal LUX levels, and enhanced surveillance systems.
  6. Designed an end-to-end system for material storage, movement, and efficient scrap management.
  7. Developed comprehensive electrical systems and fire safety solutions, including detection, prevention, and firefighting mechanisms.
  8. Recommended a resource requirement and utilisation matrix to optimise warehouse operations.
  9. Provided solutions that addressed the drawbacks of the rented facility effectively.

Coign’s Impact

  • Raised picking efficiency by 18%.
  • Increased storage capacity by 30%.
  • Boosted the number of chemists for distribution by 40%.
  • Reduced congestion & accidents by 90%.
  • Improved inbound & outbound TAT by 45%.

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